An icy Mint Freeze for YOU. Cool peppermint meets crisp spearmint with an extra layer of arctic freshness that builds from the first moment to the last. Bold, refreshing, and made for those who like their mint turned all the way up.

Designed in the UK, recognised across Europe. V&YOU brings bold individuality to the world of nicotine pouches. This dynamic brand focuses on quality, simplicity, and personal expression. With its striking metallic packaging and slim, all-white pouches, V&YOU delivers a clean, contemporary format that fits seamlessly into daily life.

V&YOU offers an extensive flavour catalogue, ranging from sharp mint bursts to fruity favourites like mango and berry. Each pouch is carefully crafted to deliver consistent flavour and comfort, thanks to a lightweight design that sits discreetly under the lip. With a tiered strength system, from mellow &CHILL to robust &BOOST Max, V&YOU empowers users to choose their ideal intensity with ease.

Discover why V&YOU is becoming a go-to choice across the UK and beyond.