Juicy berry flavour without the fuss. A blend of ripe forest fruits delivers layers of sweet and gently tangy notes that stay smooth from beginning to end. Rich, rounded, and made for berry lovers.

Designed in the UK, recognised across Europe. V&YOU brings bold individuality to the world of nicotine pouches. This dynamic brand focuses on quality, simplicity, and personal expression. With its striking metallic packaging and slim, all-white pouches, V&YOU delivers a clean, contemporary format that fits seamlessly into daily life.

V&YOU offers an extensive flavour catalogue, ranging from sharp mint bursts to fruity favourites like mango and berry. Each pouch is carefully crafted to deliver consistent flavour and comfort, thanks to a lightweight design that sits discreetly under the lip. With a tiered strength system, from mellow &CHILL to robust &BOOST Max, V&YOU empowers users to choose their ideal intensity with ease.

Discover why V&YOU is becoming a go-to choice across the UK and beyond.